As one of my long-term initiatives, I partnered with Biola University to develop one of the most successful faith-based film internship programs in the Southern California. A 14 week program that provides students with hands-on experience and mentorship in a challenging and fast-paced environment where they learn storytelling alongside faith integration. The program has raised heads in the film industry as it competes with some of the larger studios in recruitment. It's also been the catalyst for relationships with companies like RED, Canon, and more.
Broadcast Production is a powerful method of communication that utilizes large crews, high value equipment, and unique talent. While elements of production play a vital role in enabling such method, the best live experiences are ones where the audience is fully engaged with the content and the production itself goes unknown. Transparent productions direct the viewer's attention to the message, not the medium.
This campaign marked the launch of a new service at Cornerstone Church aimed at parents + young adults. Trifold mailers were sent to target demographic households in the greater Long Beach area. Wallet-sized invite cards super-charged word of mouth and equipped their existing tribe to spread the word about the service. New visitors received a hand-written welcome card in the mail, incentivized with a free specialty coffee coupon for their next visit. Each coupon code corresponded with a system data entry and initial communication method used to measure campaign effectiveness.
Located in East Long Beach, Cornerstone Church draws people from Seal Beach, Rossmoor, Los Alamitos, and the surrounding cities. A considerable number of new guests visit the Cornerstone website before their first visits. Subsequently, the exiting members rely on web resources to stay informed about church activities, service opportunities, and news updates. On the back end, Cornerstone runs a lean 80/20 staff model. This project called for a new website that effectively and instantaneously communicates the culture of Cornerstone Church, provides first time users with an intuitive learning experience, and enables existing members quick access to resources that supplement their existing connection. With consideration to their staffing structure, this website is built on the Squarespace platform for easy and indestructible content updating and strategic design limitation.
VISIT CCLB.ORGFrom a young age, I found the language of music and its ability to touch others extremely powerful. Writing and composing played an important role in my developmental years. While I seldom write for myself now, I've had the privilege writing with a few groups in recent years.
My progression out of music naturally led me to recording and mixing. I believe audio is one of the least acknowledged mediums. Yet auditory experiences make up an essential portion of great stories, songs, or presentations we enjoy. In most recent days, I focus my time on dialogue recording and editing; Though in years past I've had my fair share behind DAWs and FOH boards.